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Tips & Trends
Showing 16 out of 16 results
Generational Drivers: The A’s to Serving Gen Z
Get to know Gen Z (or Zoomers) a little better with a closer look at what makes them unique—and more likely to make a purchase.
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Bring on the Bold, Unique Drinks
Now’s a great time to look at your drink menu to see how you can inspire joy with the bold, unique flavors guests are looking for.
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Bold Blends are Creating a Big Buzz
Drinks are stepping into the spotlight. See how simply mashups and bold pairings are reshaping menus—and how PepsiCo helps make it easy.
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Raising the Bar with Drink Recipes
Calling all mixologists! The holiday season (or any time of year for that matter) is a great opportunity to thrill partygoers with festive drinks, whether booze-infused or alcohol-free.
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Keep the Party, Lose the Sugar
The adult beverage category isn’t going anywhere, and in fact, it’s evolving and growing in healthier (and tastier) ways that operators need to be paying attention to.
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Casually Competing Across Segments with Combos
Learn how you can effectively incorporating combos into your winning strategy.
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Mocktails Gain Mainstream Mojo
The times have never been better for those who choose to reduce or quit their consumption of alcohol. Mocktails today are supremely delicious and order-worthy, offered in a wide variety of fruity flavors with striking presentation.
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Shake Up Your Beverage Menu
Adding unique or exotic flavors is a great way to generate new excitement with your beverage program. Take a look at some of the trending tastes of the day.
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Healthy Habits
As your customers look to make better eating and drinking choices in the new year, now is the perfect time to stock up on beverages that’ll send them on their way smiling. Check out our extensive portfolio of resolution-ready refreshment!
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Crafting Beverage Value Beyond Price
As the cost of doing business continues to increase, many operators today are challenged to justify their higher beverage prices. Here are some creative ways to do it.
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Let Spring Inspire Your Menu
Consumers are here for original, revitalized takes on drinks: explore spring trends in fruit, floral, and botanical flavors.
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A Star is Born (On the Lemon Lime Shelf)
Light, refreshing and exceptionally mixable, lemon-lime soda has long been a consumer favorite. The Starry® brand delivers all of these attributes and more with its crisp, punchy citrus flavor that’s deliciously different from other options on the shelf.
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Drink Menus Reimagined
Invite them in with innovative drinks they can't get anywhere else.
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Holiday Indulgence
The opportunities to “eat, drink and be merry” are plentiful during the holidays. But more and more people are choosing to balance all that indulgence with healthier choices, and savvy operators are catering to their desires.
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Creating a Health-Conscious Drink Menu
Staying ahead of consumer preferences can be a challenge, but here we explore five areas where your guests are paying closer attention. Learn more about trends such as organic ingredients, sugar reduction and more.
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Fueling Fitness: The New Age of Energy Drinks
Energy drinks continue to grow in popularity. But as more health-conscious consumers discover them, they’re also studying the labels more intently—and demanding better ingredients.
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