Bold Beverages Bring Joy
As competition heats up and we transition to warmer months, now’s a great time to look at your drink menu to see how you can inspire joy with the bold, unique flavors guests are looking for. Here we’ll take a look at key areas consumers are gravitating toward.
A Tropical Take
Exotic flavors and vibrant colors can be mood-boosting, giving the sense of an island escape. The flavors of the tropics inherently offer escapism and joy. Viva Sol Aquas Frescas are deliciously refreshing and are made from high quality ingredients like real steeped hibiscus flowers, creamy vanilla essence and real tamarind puree.
Moments of Joy
Mintel found consumers want “enjoyment everywhere”. Brands are recognizing the importance of uplifting people by giving them permission to feel happy. For an entirely new, joyful experience, check out Nitro Pepsi. It’s the first-ever nitrogen-infused cola that's actually softer than a soft drink — it's creamy, smooth and has a mesmerizing cascade of tiny bubbles.
Seltzers Are Getting Louder
For many reasons, people are looking for something new from their non-calorie sparkling water choices. The category has been around for a while now, and there’s plenty of room to expand. See all the unique flavors and blends available from bubly.
The Return of Low-ABV and Spirit-Free Beverages
As people start going out more, consumers are back to being more mindful of what they’re eating and drinking. Plus, there’s a growing number of people forgoing alcohol for set periods or all together. Check out these fun, easy-to-make drink recipes that can be crafted using varying amounts of alcohol or none at all..