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Tips & Trends
Showing 18 out of 18 results
Make Beverages a Mini Vacation
Foods and beverages reminiscent of tropical travels help simulate the feel of a getaway and serve as a more affordable reminder of the warmer weather they crave.
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Raising the Bar with Drink Recipes
Calling all mixologists! The holiday season (or any time of year for that matter) is a great opportunity to thrill partygoers with festive drinks, whether booze-infused or alcohol-free.
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Mocktails Gain Mainstream Mojo
The times have never been better for those who choose to reduce or quit their consumption of alcohol. Mocktails today are supremely delicious and order-worthy, offered in a wide variety of fruity flavors with striking presentation.
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Keep the Party, Lose the Sugar
The adult beverage category isn’t going anywhere, and in fact, it’s evolving and growing in healthier (and tastier) ways that operators need to be paying attention to.
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Let Spring Inspire Your Menu
Consumers are here for original, revitalized takes on drinks: explore spring trends in fruit, floral, and botanical flavors.
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Your Happy Hour Playbook
Make every hour a happy one. See how PepsiCo helps operators craft menus that drive traffic and keep guests coming back.
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Generational Drivers: The A’s to Serving Gen Z
Get to know Gen Z (or Zoomers) a little better with a closer look at what makes them unique—and more likely to make a purchase.
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Bring on the Bold, Unique Drinks
Now’s a great time to look at your drink menu to see how you can inspire joy with the bold, unique flavors guests are looking for.
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Bold Blends are Creating a Big Buzz
Drinks are stepping into the spotlight. See how simply mashups and bold pairings are reshaping menus—and how PepsiCo helps make it easy.
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Consumers shift away from delivery
Consumers are growing weary of hidden costs associated with delivery.
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Beyond Thirst: The Hydration Lifestyle
Hydration today is about more than simply quenching your thirst. Consumers are increasingly turning to fun flavors and other tasty enhancements when it comes to their water choices.
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Crafting Beverage Value Beyond Price
As the cost of doing business continues to increase, many operators today are challenged to justify their higher beverage prices. Here are some creative ways to do it.
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Drinking in the Benefits
Healthier foods and beverages, exercise, managing stress—putting a focus on individual health means something different for everyone.
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Summertime Trend: Refreshing Familiarity
While yuzu fruit was projected to be an ingredient that would be everywhere in 2023, the most popular fruit flavors are currently the mainstream staples consumers go for again and again.
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Drink Menus Reimagined
Invite them in with innovative drinks they can't get anywhere else.
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Generational Drivers: Who Does Your Menu Speak To?
Drive more traffic by understanding what drives the purchase decisions of each generation.
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Fall Flavors Beyond Pumpkin Spice
Pumpkin spice fatigue is real. See what flavors are rising in popularity and how to keep your fall menu fresh.
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4 Ways to Build Up Your Team
Not all operations look the same, but as long as you’re working to create positive answers to the question, “why would someone want to work here?” you’re on the right track.
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