Fuel to Power Your Game.
When competitive athletes or active exercisers want a sports drink, there’s only one choice. They reach for the original, unequivocal leader...Gatorade. This over $5 Billion1 brand is responsible for 78 percent of the sports drink market,2 leaving the competition in the dust. There’s no question that carrying Gatorade can up your sales game.
1 Forbes The World’s Most Valuable Brands 20122 IRI POS Data Total Conv FY 2015, BMC DrinkTell 5 Year Forecast
Tips and Trends
Beyond Thirst: The Hydration Lifestyle
Hydration today is about more than simply quenching your thirst. Consumers are increasingly turning to fun flavors and other tasty enhancements when it comes to their water choices.
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