V
isibility is the advantage
Today’s consumers are more selective than ever, and increasingly, those decisions are happening on a screen. In fact, 72% of consumers say they’ve become more selective about where they spend their money on food,1 raising the bar for how menus communicate value.
In this environment, visibility does more than support the order; it often determines it. If your beverages aren’t easy to find, appealing to look at, and seamlessly integrated into your menu, you’re leaving revenue on the table. That’s where PepsiCo’s Menu Optimization Tool comes in.
Turning digital menus into revenue engines
As third-party platforms like DoorDash, Uber Eats, and Grubhub continue to dominate off-premise dining, operators are facing a familiar challenge in a new format: how to recreate strong in-store merchandising in a digital space.
PepsiCo’s Menu Optimization Tool is built to bridge that gap by auditing, enhancing, and continuously refining digital menus to drive stronger performance. Through a comprehensive, data-driven approach, PepsiCo helps operators:
- Audit menus to uncover missed opportunities
- Optimize placement and visibility of beverages across platforms
- Enhance menus with high-quality images and compelling descriptions
- Build smarter bundles using combo and add-on strategies
- 62% of consumers ordered a combo meal in the past month1
- Measure performance with clear reporting on sales and attachment lift
Available through the Restaurant Success page on PepsiCo Partners, the tool makes it easier for operators to put these strategies into action.
You need a menu that doesn’t just display options but actively drives decisions.
Seeing is believing (and ordering)
Consumers eat with their eyes, especially in digital environments where visuals replace in-person cues. PepsiCo integrates professional beverage photography and descriptions directly into operators’ menus, featuring brands like Pepsi®, Starry®, Gatorade®, Pure Leaf®, CELSIUS®, and more.
Items with photos can sell up to 30% more often, turning a simple visual upgrade into a meaningful sales driver.
Turning insight into revenue impact
PepsiCo has optimized more than 500,000 menus globally, including 40,000 local and mid-market menus in 2024 alone. For operators, the impact shows up where it matters the most:
- +19% lift in beverage attachment
- +30% increase in overall sales
- +10% growth in average check size
These are marginal gains—they’re measurable shifts driven by smarter menu strategy.
From supplier to strategic partner
PepsiCo offers a white-glove service experience, working alongside operators to engineer menus that perform. Developing high-converting combos, identifying add-on opportunities, and ensuring consistency across locations and platforms is just the beginning of what our Menu Optimization Tool offers.
The work doesn’t stop at launch. Ongoing tracking and refinement help menus stay aligned with evolving consumer behavior. Most importantly, this service is included at no cost for PepsiCo customers, though it normally costs operators upwards of $2,500 per menu.
Winning in a value-driven market
Operators today are under pressure to drive smarter, more efficient revenue growth. In fact, 40% say they are “just getting by right now” financially.2 That reality raises the stakes for every menu decision—and every missed opportunity.
PepsiCo’s Menu Optimization Tool turns digital menus into powerful selling tools by improving visibility and increasing attachment where it counts. In a value-driven market, standing out is what drives results.
PepsiCo isn’t just a supplier. We are a partner in growth.
Sources
1 Datassential The Value Equation November 2025
2 Datassential Pulse Report: Operators Navigating Higher Prices March 2026
